Light Lager Sign Appraisal

Piels Light Lager Beer Light-Up Sign

This is a vintage Piels Light Lager Beer light-up advertising sign. The sign features a central rectangular display area with a white background. Prominently displayed in the center of this white panel is the brand name "Piels" in large, red, stylized gothic-like lettering. Above 'Piels', a small gold-colored crown graphic is visible, and to its right, the words 'Light Lager' are written in a delicate script font. Below 'Piels', the word 'BEER' is printed in a smaller, sans-serif font. The white display panel is framed by a thin, gold-colored border, which shows some visible rust and discoloration, particularly in the lower left corner. This central panel is set into a larger, black, seemingly metal or plastic housing that forms a trapezoidal or angled back structure, creating visual depth when viewed from the front. The black housing appears to have some surface wear, scratches, and dust accumulation, indicating its age and use. There is exposed wiring on the right side of the sign, suggesting it is an electric light-up sign. A small piece of crumpled paper or label is visible protruding from the top left corner of the gold frame, possibly an original tag or an incidental item. The overall condition suggests significant age and prior use, consistent with an item from maybe the mid to late 20th century. The craftsmanship appears typical of point-of-sale or bar advertising signs of its era, designed for display and brand promotion.