Genesee Brewing Company Advertising Sign Appraisal

Genesee Brewing Company 'Born and Praised in New York' Advertising Sign

This is a vintage or retro Genesee Brewing Company advertising sign, likely made of embossed tin or a similar thin metal, designed in a dimensional style. The sign is shaped to spell out 'NEW YORK' in large, stylized letters, with the words 'BORN AND PRAISED IN' above it in a simpler font. The overall color scheme is dark, primarily black for the background and outlines, allowing the colorful scenes within the 'NEW YORK' letters to stand out. Each letter of 'NEW YORK' is filled with a distinct landscape or activity scene characteristic of the state. For example, 'N' shows a lake with canoes and ducks, 'E' depicts a golfer on a course with mountains in the background, 'W' might show more natural scenery, and 'YORK' appears to feature mountain or rocky landscapes with people indicated, including a skier in the 'Y' and possibly hikers in the 'ORK'. Centered over the 'W' and 'Y' is a prominent circular Genesee Brewing Company logo, featuring its brand name and 'Quality Brewed in the Genesee Valley' in a smaller script. The logo is red and blue with a golden graphic in the center, and the text 'Genesee Brewing Company' in white. The sign appears to have a slight three-dimensional quality due to the embossing, and there's a wire hanger visible at the top for display. The condition appears good overall, with no major visible damage or significant wear, though minor surface irregularities consistent with age and material may be present. This type of sign is commonly produced for promotional purposes in bars, restaurants, or private collections. The craftsmanship suggests it's a mass-produced item but with attention to detail in the design and coloration.