Framed Coca Cola 50th Anniversary Commemorative Print 1936 Appraisal

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Framed Coca-Cola 50th Anniversary Commemorative Print (1936)

This is a vintage advertising print produced for Coca-Cola's 50th Anniversary in 1936, titled 'Through All the Years Since 1886.' The illustration features a nostalgic, sentimental scene of an elderly white-bearded sailor seated on a red dory at the shoreline, sharing a bottle of Coca-Cola with a young blond girl. The background is composed of a vibrant seascape with white-capped turquoise waves, seagulls in flight, and an expansive, painterly sky with pink and orange-hued clouds. The artwork captures the classic Americana style of the early 20th century, emphasizing a cross-generational appeal. The piece is housed in a contemporary dark wood frame with a clear glass overlay and a thin gold-tone inner fillet. Notable text at the bottom includes the iconic red Coca-Cola fishtail-style logo and the dates '1886' and '1936,' marking the golden anniversary. The paper appears to show slight yellowing or sun-fading consistent with age, particularly in the sky region. There are no immediate signs of water damage or tears visible in the photograph, though the print is set within a mat that may hide edge wear. The print is a classic example of Norman Rockwell-influenced advertising art common to the mid-1930s, designed to evoke wholesome family values.

Estimated Value

$450 - $650

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