Disneyland Backer Card Appraisal

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Disneyland Resort DisneyVirtualMagic.com Promotional Card and Backer

This item is a two-piece promotional set featuring a plastic collectible-style card and its original cardstock hanging backer from the Disneyland Resort. The card is positioned at the bottom, printed on a semi-gloss plastic substrate, and features a classic illustration of Mickey Mouse against a yellow-to-orange sunburst background with Sleeping Beauty Castle in the distance. The 'Disneyland' logo is prominently displayed in white. The backer is constructed of vertical bi-fold cardstock, primarily red with white and yellow accents. It features a die-cut sombrero-style hanging hole for retail or promotional display. The text promotes 'DisneyVirtualMagic.com' and mentions attractions like 'Cars Land Speed Track,' dating the piece to approximately 2012 or later when Cars Land debuted. Notable features include a QR code for mobile engagement and bulleted points highlighting augmented reality features and park planning tips. The overall condition appears to be excellent, with sharp corners on the card and minimal creasing on the cardstock, though slight edge wear is visible on the top right corner of the backer. This piece represents a transitional marketing era where physical park ephemera was integrated with burgeoning digital and augmented reality platforms.

Estimated Value

$15.00 - $35.00

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