Coors Vintage Appraisal

Vintage Coors Arctic Ice Triangular Bar Mirror

This is a vintage promotional beer mirror for Coors 'Artic Ice,' a product line launched in the mid-1990s. The piece features a distinct inverted triangular shape, framed in a polished silver-tone metallic or chrome-finished molding. The central graphic is screen-printed directly onto the glass, showcasing a large black triangle containing the words 'ARTIC ICE' in a bold, white sans-serif font, topped with the classic cursive 'Coors' logo in red. A notable design element is the iridescent, holographic-style prismatic borders along the sides of the central triangle, creating a shimmering 'ice-like' effect when viewed from different angles. At the top of the graphic, a solid red horizontal stripe spans the width, balancing the composition. The construction consists of a glass pane backed by silvering and likely a moisture-resistant board, held by mitered corner joints in the frame. Condition-wise, the glass appears clear with no obvious de-silvering or 'threading,' and the screen-printing remains vibrant with no visible flaking. The frame shows some minor surface scuffs consistent with its age and bar environment exposure. This item is characteristic of 1990s breweriana marketing, focusing on sharp geometric shapes and high-contrast color palettes to appeal to a modern demographic.