C 1922 Poster Appraisal

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Contratto Champagne Poster by Leonetto Cappiello (1922)

This is a framed Art Deco advertising poster for 'Contratto', a renowned Italian sparkling wine producer. Designed by the 'father of modern advertising,' Leonetto Cappiello, in 1922, the image features his signature style: a bold, theatrical figure set against a dark, minimalist background. The central figure is an exuberant woman in a flowing, patterned dress holding a massive, overflowing champagne coupe above her head, symbolizing luxury and celebration. The color palette is striking, utilizing bright reds, yellows, and oranges for the figure and wine, which contrast sharply with the solid black backdrop. Below the illustration, the brand name 'CONTRATTO' is printed in large, bold, white typography. Maker's marks include the artist's signature 'Cappiello' and the date '1922' on the left side, with printer information likely from 'Les Nouvelles Affiches Cappiello' at the bottom margin. The poster appears to be a modern reproduction or a well-preserved lithographic print, housed in a simple dark brown wooden frame with a subtle gold inner trim. The condition shows minor light reflections on the glass but the paper surface looks generally smooth without significant foxing, though slight undulation of the paper is visible within the frame. This piece represents the high-spirited aesthetic of the early 20th-century Italian poster art movement.

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$400.00 - $600.00

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