Breweriana Vintage Advertising Signs Appraisal

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Vintage Schaefer Beer Back-Bar Countertop Lighted Sign

This is a mid-20th-century lighted countertop advertisement for the F. & M. Schaefer Brewing Co. The sign features many iconic design elements common to the 1940s and 1950s Art Deco and Mid-Century Modern transition. The upper portion displays the 'Schaefer' script logo in high-relief red lettering against a cream-colored translucent plastic or glass light box. The base is constructed from an industrial-style grey metal, likely die-cast or pressed steel, featuring horizontal 'speed lines' or ribbing that wrap around the curved edges, a classic motif of the Streamline Moderne aesthetic. A lower illuminated panel displays the text 'IN BOTTLES' in red capital letters. The unit is supported by four dark cylindrical feet that elevate the base from the counter. Regarding condition, the sign appears to be in functioning order with a warm internal glow, though there is visible surface wear. The metal base exhibits some tarnishing, scuffs, and minor paint loss consistent with age and use in a tavern environment. There appears to be some slight yellowing or patina to the white translucent panels, which is typical for vintage plastics exposed to internal heat and smoke over decades. No major cracks or structural repairs are immediately evident from the front view. This piece of breweriana is a quintessential piece of New York brewing history, showcasing high-quality industrial craftsmanship designed for durability and visual impact at the point of sale.

Estimated Value

$450.00 - $650.00

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