Advertising Display Decorative Art Appraisal

Longines S. Luxe Presentation Watches Framed Advertising Display with Royal Portrait

This item is a framed advertising display featuring a central oval portrait on a red velvet background. The frame appears to be made of wood with a gold-toned finish, showing signs of age and wear, including some chipping or loss of finish, consistent with its vintage nature. The red background is a plush velvet fabric, which has some visible pressing or flattening in areas, particularly around the text and the oval opening, but otherwise retains its deep color. Centered within the frame is an oval image, likely a print or lithograph, depicting a regal female figure, possibly a queen, wearing a detailed crown adorned with jewels. Her attire is light in color, suggesting a formal gown. The portrait itself has a slight discoloration or yellowing, and there are some faint spots or marks visible on the surface of the print, indicating age or minimal exposure. Above the portrait, delicate gold lettering, possibly embossed or painted, reads "Longines S. Luxe Presentation Watches". The script is elegant and slightly faded in areas, but still clearly legible. This text connects the display to the Swiss watchmaker Longines, suggesting its use as a point-of-sale display or a historical advertising piece. Below the oval portrait, the velvet surface continues. The overall condition suggests it is an older piece, likely from the early to mid-20th century, given the style of the portrait and the textual font. The craftsmanship appears to be of reasonable quality for a commercial display, designed to be visually appealing and informative. There are no obvious signs of significant repairs, but general wear from handling and display over time is apparent.