Stetson Gus 10X Straw Cowboy Hat

This is a classic 'Gus' style straw cowboy hat manufactured by the renowned Stetson company. The hat is crafted from high-quality Shantung straw, featuring a tight, uniform weave that indicates a high level of craftsmanship, typically associated with the 10X quality grade. The color is a light, natural cream or off-white. The 'Gus' crease is distinguished by a tall, sloping crown that is pinched significantly at the front and tapers downward toward the rear. The brim measures approximately 3 3/4 inches with a slight upward curve at the edges. A decorative brown leather double-cord hatband finishes the design, knotted at the side with trailing tassels and a small metallic Stetson brand pin. Based on the uniform weave and crisp shape, the hat appears to be in very good condition with no visible fraying, staining, or structural collapse. This style rose to fame through the character Augustus 'Gus' McCrae in Lone Dove and remains a staple of Western wear. The interior would likely feature an 1/8th inch leather sweatband and branded gold foil stamping on the crown lining.

I have performed a visual examination of this Stetson Gus 10X Shantung straw hat. The piece exhibits the classic tall, sloping crown and front pinch synonymous with the iconic 'Gus' style. The 10X Shantung straw quality indicates a fine, durable weave, and the natural coloring appears consistent without the splotching or sun-bleaching often found in pre-owned straw headwear. The leather double-cord hatband and Stetson hardware are intact, and the brim maintains its original 3 3/4-inch factory shape, suggesting the hat has been stored properly in a cool, dry environment. In the current secondary market, Stetson remains the premier name in Western headwear. While 10X Shantung is a production-grade straw rather than a rare vintage collectible, the 'Gus' crease enjoys consistent demand due to its popularity in Western cinema and traditional ranch wear. Comparable sales for pre-owned Stetson 10X straws in excellent condition typically range between $110 and $180, depending on the size and presence of the original box. Limitations of this virtual appraisal include the inability to inspect the interior leather sweatband for cracking or hygiene issues, and the inability to verify the gold foil stamping for date of manufacture. A full authentication would require an in-person tactile inspection to ensure the straw hasn't become brittle and to confirm the absence of repair work on the crown. Provenance documentation or an original purchase receipt would further solidify the valuation by confirming the specific manufacture year.