KFRC 610 Promotional Sticker (unverified)

This rectangular paper sticker or postal card features prominent branding for the historical San Francisco radio station KFRC, which operated at 610 kHz with 5,000 watts. The item is displayed on a neutral, slightly textured background. The primary design element consists of the call letters 'KFRC' rendered in bold, sans-serif red lettering, followed by a blue dot and the number '610' in matching bold blue. Below and to the left of the main logo, black sans-serif typography reads '415 BUSH STREET, SAN FRANCISCO, CALIFORNIA 94108', '610 KHz', and '5,000 Watts'. The entire composition is enclosed within a thin rectangular blue border. Overlaid on the right side of the sticker is a circular postal cancellation stamp reading 'SALEM, OR JUN 12 PM 1978' alongside several wavy cancellation lines, suggesting the piece may have served as a postal cover or commemorative mailer. The paper shows mild age-related toning and slight surface wear, consistent with late 20th-century ephemera. The identification of the item rests entirely on the clearly legible printed text and radio station branding visible across the face of the object. The item appears to date stylistically to the 1970s, matching the date indicated in the postal postmark.

Based on what I can see in the photograph, this item presents as a promotional paper ephemera piece or postal cover bearing branding for the historical radio station KFRC, complete with a 1978 Salem, Oregon postal cancellation. The piece displays bold red and blue typography and mild age-related toning consistent with late 20th-century paper goods. However, I cannot verify from a photo alone whether this is a period-actual promotional item, a commemorative mailing, or a later reproduction or fantasy piece. Physical inspection is needed to evaluate paper stock, ink properties, and aging characteristics. Assuming the identification is correct and it is a period piece, items of this specific niche type—such as vintage radio station memorabilia and advertising ephemera—typically appeal to localized collectors and generally trade in the $30 to $60 range, depending on condition and collector demand. If physical inspection were to reveal that this is a modern reproduction, copy, or replica, the value would drop significantly to a nominal decorative amount, likely under $10. To better understand this piece, an in-person examination by a paper ephemera specialist and research into known KFRC promotional materials from 1978 would be necessary to establish any level of confidence regarding its production era.