Vintage-style Williams men's grooming gift set

This item appears to be a vintage-style men's shaving gift set, presented in its original-looking presentation box. The set features three primary components nestled in a gold-colored insert: a glass bottle containing 5 FL. OZ of yellow liquid labeled 'Williams Aqua Velva for After Shaving', a blue tin labeled 'New Williams After Shaving Talc' (3 OZ), and a rectangular box for 'Williams Luxury Shaving Cream' with lanolin. The lid of the box is finished in a metallic gold tone, featuring a fox-hunting illustration of a man on horseback with hounds, and the script 'Gift set by Williams.' Text on the labels indicates the contents were produced by 'The J.B. Williams Co., Glastonbury, Conn., U.S.A.' The packaging aesthetics, typography, and illustration style are consistent with mid-20th-century graphic design, specifically from the 1940s or 1950s. While the branding is clearly visible, the age of the set and the integrity of the liquid contents cannot be verified as modern reproductions sometimes mimic this exact vintage styling. Visible condition shows minor edge wear and scuffing on the corners of the outer paperboard box, though the interior packaging appears primarily intact.

Based on the provided image, I have evaluated this grooming set as a vintage item bearing branding consistent with The J.B. Williams Co. of Glastonbury, Conn. The set features packaging and typography characteristic of mid-20th-century design, approximately from the 1940s or 1950s. While the presentation box and labels suggest a specific period and manufacturer, I cannot verify from a photo whether this is a period-correct ensemble or a later reproduction designed to mimic vintage aesthetics. To confirm its age, an in-person inspection would be required to analyze the chemical composition of the contents, the specific weight of the glass, and the printing techniques used on the cardboard. The value estimate of $45–$85 is based on the assumption that this is a period-authentic set in its current condition, which shows minor edge wear and scuffing. Collectible interest for vintage grooming supplies often focuses on the graphics and 'unused' status of the contents. However, if this were to be identified as a modern replica or if the liquids have significantly evaporated or degraded, the value would likely drop to the $15–$25 range. The market for mid-century advertising and vanity sets remains steady among niche collectors, but premiums are only achieved for items with high-integrity packaging. Physical examination of the seal on the Aqua Velva bottle and the 'Luxury Shaving Cream' tube inside the box would be necessary for a more precise valuation. Verification of the set's provenance or manufacturing hallmarks would be required to move beyond this hypothetical attribution.