
1980 M&M's Olympic Heroes Trading Cards Binder Page
This is a collection of nine 1980 M&M's 'Olympic Heroes' trading cards housed in a clear plastic 9-pocket archival-style binder sleeve. The cards are printed on cardstock with a white border, featuring a red frame around the central imagery. Each card includes the 'Olympic Heroes' header, a specific athlete's name at the bottom, and a small US Olympic shield logo alongside an M&M's brand sponsor logo. The athletes visible include Dorothy Hamill, Sonja Henie, Bruce Jenner (now Caitlyn), Duke Kahanamoku, Micki King, Madeline Manning, Bob Mathias, and Rod Milburn. The images are a mix of full-color and black-and-white photography, depicting various Summer and Winter Olympic legends. In terms of condition, the cards appear to be in good to very good condition, though some surface glare on the plastic sleeve obscures fine detail. There is minor evidence of corner wear typical of handled trading cards of this age. The centering on the cards appears consistent with mass-market promotional items of the early 1980s. These were originally distributed as promotional inserts or cereal prizes to coincide with the 1980 Olympic Games.
AI-Generated Appraisal Disclaimer
Estimated Value
$45.00 - $65.00
Basic Information
Category
Sports Memorabilia & Trading Cards
Appraised On
February 16, 2026
Estimated Value
$45.00 - $65.00
Item Description
This is a collection of nine 1980 M&M's 'Olympic Heroes' trading cards housed in a clear plastic 9-pocket archival-style binder sleeve. The cards are printed on cardstock with a white border, featuring a red frame around the central imagery. Each card includes the 'Olympic Heroes' header, a specific athlete's name at the bottom, and a small US Olympic shield logo alongside an M&M's brand sponsor logo. The athletes visible include Dorothy Hamill, Sonja Henie, Bruce Jenner (now Caitlyn), Duke Kahanamoku, Micki King, Madeline Manning, Bob Mathias, and Rod Milburn. The images are a mix of full-color and black-and-white photography, depicting various Summer and Winter Olympic legends. In terms of condition, the cards appear to be in good to very good condition, though some surface glare on the plastic sleeve obscures fine detail. There is minor evidence of corner wear typical of handled trading cards of this age. The centering on the cards appears consistent with mass-market promotional items of the early 1980s. These were originally distributed as promotional inserts or cereal prizes to coincide with the 1980 Olympic Games.
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