AI identification & appraisal estimate

Bowser 'The Super Mario Bros. Movie' McDonald's Happy Meal Toy

Submitted photo of Bowser 'The Super Mario Bros. Movie' McDonald's Happy Meal Toy
Photo submitted by the user — not generated by AI

User's notes

Identification number on the back

These notes were written by the person who submitted this item. Appraiser.AI has not verified them, and the AI's identification and estimate may rely on them.

AI Estimated Value

Not an official valuation

$3-5

AI estimate as of August 2, 2025 · verify with a professional before acting

AI-Generated · Verify before acting

Everything on this page is generated by AI for informational purposes only. AI can make mistakes — the AI may misidentify items or misattribute them (artist, maker, brand, designer, origin, era). This is not an official valuation and should not be used for insurance, sale, tax, estate, legal, or lending purposes — or any decision requiring a certified appraisal. It is not an authoritative claim about any person, brand, or rights holder — do not share or rely on it as a factual statement about a third party. Always consult qualified professionals before making financial decisions.

This analysis also relies on unverified notes provided by the user, which may be incomplete or inaccurate and could affect the result.

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AI Item Analysis

This item is a McDonald's Happy Meal toy featuring the character Bowser from 'The Super Mario Bros. Movie'. The toy is sealed in its original transparent plastic packaging, which indicates 'Nintendo' and 'THE SUPER MARIO BROS. MOVIE' text. The primary color of the Bowser figure is a yellowish-tan for its main body, with distinct areas of green for what appears to be its shell, and red for its hair and possibly other accent features. Its claws and wristbands are prominently visible in a darker shade, likely black or dark gray. The figure appears to be made of molded plastic, characteristic of typical fast-food promotional toys. Inside the packaging, illustrative diagrams with numbers '1' and '2' and arrows suggest assembly instructions or an action feature, such as a spinning mechanism indicated by circular arrows next to a depiction of what looks like Bowser breathing fire. A distinct orange-red accessory, possibly a projectile or a component of an action feature, is also visible. The toy is in pristine, unopened condition within its original clear plastic bag, showing no signs of wear, damage, or repairs. As a promotional item for 'The Super Mario Bros. Movie', its age can be estimated to be around the release of the film (2023). The toy's quality is consistent with mass-produced promotional items, designed for play rather than intricate detail or high-end craftsmanship, yet it effectively represents the character. The mention of an 'Identification number on the back' in the context refers to the packaging itself, which is standard for these serialized promotional releases.

AI Appraisal Report

Upon examining the images provided, this item is identified as a Bowser figure from the 2023 McDonald's Happy Meal promotion for 'The Super Mario Bros. Movie'. My assessment is based on the distinct character design, color scheme, and the official packaging which features the 'Nintendo' and movie logos. The toy appears to be in mint, unopened condition, sealed in its original plastic packaging. This pristine state is the primary driver of its value, as collectors of promotional items highly prefer items that are untouched. The market for these specific toys is active but saturated due to their mass production. A review of recent comparable sales on online marketplaces like eBay shows that individual, unopened figures from this set typically sell for a modest amount. The demand is driven by fans of the movie and Nintendo, as well as Happy Meal toy collectors. While the Bowser figure is popular, it is not considered rare. The value is stable but low, reflecting its status as a common promotional collectible rather than a rare artifact. Without a physical inspection, I cannot fully verify the material integrity or check for any hidden defects within the packaging. The provided detail about an 'Identification number on the back' is consistent with standard production but does not significantly enhance value on its own. For a definitive valuation, I would recommend confirming recent sale prices of this exact figure in similar unopened condition. However, based on current market data, the valuation is straightforward.

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