
Hasbro Lite-Brite Original 1967 Edition (No. 5455)
This is a vintage 1967 Lite-Brite electric toy manufactured by Hasbro, originally released as part of their initial product line. The item is presented in its original cardboard box, which features the classic mid-century graphic design of children and adults interacting with the light box. The packaging carries the model number 5455, the Hasbro logo, and multiple Underwriters Laboratories (UL) safety seals. Physically, the box shows significant wear consistent with a 50-year-old toy, including crushed corners, edge fraying, heavy creasing, and areas of delamination on the printed surface. The left flap exhibits partial detachment and staining. The primary colors in the box art—bold yellows, blues, and reds—remain relatively vibrant but show age-related yellowing of the cardboard substrate. This toy consists of a plastic light box containing a 25-watt bulb, used in conjunction with multi-colored translucent plastic pegs and black paper templates. The text on the box includes the original marketing slogan 'Create beautiful color pictures with LIGHT' and 'Put in Picture outline... Insert color glow pegs... Watch them light up!'. Despite the surface damage to the housing, it represents a foundational piece of American toy history from the late 1960s, a period where Hasbro transitioned into more technologically oriented creative play sets.
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Estimated Value
$45-75
Basic Information
Category
Vintage Toys & Collectibles
Appraised On
February 15, 2026
Estimated Value
$45-75
Additional Details Provided By Owner
User Provided Information
Made in 1967
Item Description
This is a vintage 1967 Lite-Brite electric toy manufactured by Hasbro, originally released as part of their initial product line. The item is presented in its original cardboard box, which features the classic mid-century graphic design of children and adults interacting with the light box. The packaging carries the model number 5455, the Hasbro logo, and multiple Underwriters Laboratories (UL) safety seals. Physically, the box shows significant wear consistent with a 50-year-old toy, including crushed corners, edge fraying, heavy creasing, and areas of delamination on the printed surface. The left flap exhibits partial detachment and staining. The primary colors in the box art—bold yellows, blues, and reds—remain relatively vibrant but show age-related yellowing of the cardboard substrate. This toy consists of a plastic light box containing a 25-watt bulb, used in conjunction with multi-colored translucent plastic pegs and black paper templates. The text on the box includes the original marketing slogan 'Create beautiful color pictures with LIGHT' and 'Put in Picture outline... Insert color glow pegs... Watch them light up!'. Despite the surface damage to the housing, it represents a foundational piece of American toy history from the late 1960s, a period where Hasbro transitioned into more technologically oriented creative play sets.
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