Vintage Salem Lights 100’s Cigarette Advertising Matchbook

This is a vintage folding matchbook advertising Salem Lights 100's menthol cigarettes. The front cover features the brand's classic white-and-green color scheme, with 'Salem Lights 100’s' printed in a bold, serif white font against a solid green background. The lower edge of the front flap includes the text 'STRIKE ON BACK COVER.' The matchbook is constructed from a standard cardboard stock with a white interior. Physically, the item shows significant signs of age and wear. The bottom staple area is heavily soiled with dark smudges, and the edges of the cardstock exhibit fraying and softening of the corners. There is visible creasing across the top fold and slight discoloration on the white border of the left side. The striker strip on the reverse side is likely worn based on the external condition. This piece of phillumeny and tobacciana likely dates from the late 1970s to the 1980s, coinciding with the popularity of the 'Lights' and long-format '100s' cigarette marketing era. The craftsmanship is industrial and utilitarian, designed for mass distribution, yet it remains a collectible piece of mid-to-late 20th-century ephemeral advertising.