World War I 'First in the Fight' US Marine Corps Recruitment Poster
Military Memorabilia / Vintage Advertising Posters

World War I 'First in the Fight' US Marine Corps Recruitment Poster

This is a vintage World War I United States Marine Corps recruitment poster, featuring the iconic artwork of James Montgomery Flagg. The poster depicts a determined US Marine in a campaign hat and field uniform, standing in front of a vertical American flag backdrop. He is shown with a rifle slung over his shoulder, wearing a full web gear belt and puttees. The text at the bottom reads 'FIRST IN THE FIGHT- ALWAYS FAITHFUL- BE A U.S. MARINE!' in a bold blue serif font. The artist's signature, 'James Montgomery Flagg,' is visible above the bottom text block. This piece dates to approximately 1917-1918. Physically, the poster is printed on paper and appears to be secured by a plastic protective wrap. There are significant condition issues visible, including several large vertical and horizontal creases across the center, likely from being previously folded. There is visible surface wear, small tears, and corner damage, especially in the upper corners where mounting hardware may have been used. Some staining and discoloration are present in the white border areas. Despite these issues, the lithographic colors remain relatively strong, and the central imagery is intact. The craftsmanship reflects the classic era of American wartime propaganda illustration, intended for high-visibility public display.

Estimated Value

$400 - $600

Basic Information

Category

Military Memorabilia / Vintage Advertising Posters

Appraised On

March 2, 2026

Estimated Value

$400 - $600

Item Description

This is a vintage World War I United States Marine Corps recruitment poster, featuring the iconic artwork of James Montgomery Flagg. The poster depicts a determined US Marine in a campaign hat and field uniform, standing in front of a vertical American flag backdrop. He is shown with a rifle slung over his shoulder, wearing a full web gear belt and puttees. The text at the bottom reads 'FIRST IN THE FIGHT- ALWAYS FAITHFUL- BE A U.S. MARINE!' in a bold blue serif font. The artist's signature, 'James Montgomery Flagg,' is visible above the bottom text block. This piece dates to approximately 1917-1918. Physically, the poster is printed on paper and appears to be secured by a plastic protective wrap. There are significant condition issues visible, including several large vertical and horizontal creases across the center, likely from being previously folded. There is visible surface wear, small tears, and corner damage, especially in the upper corners where mounting hardware may have been used. Some staining and discoloration are present in the white border areas. Despite these issues, the lithographic colors remain relatively strong, and the central imagery is intact. The craftsmanship reflects the classic era of American wartime propaganda illustration, intended for high-visibility public display.

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