AI Appraisal Estimate

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Submitted photo · June 6, 2026

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WWI Home Front Salvation Army Poster. 30” x 40”. Apparently issued immediately after the armistice.

AI analysis below

AI appraisal

AI analysis & estimate

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Everything below is generated by AI for informational purposes only. AI can make mistakes — the AI may misidentify items or misattribute them (artist, maker, brand, designer, origin, era). This is not an official valuation and should not be used for insurance, sale, tax, estate, legal, or lending purposes — or any decision requiring a certified appraisal. It is not an authoritative claim about any person, brand, or rights holder — do not share or rely on it as a factual statement about a third party. Always consult qualified professionals before making financial decisions.

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AI Identification

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WWI Salvation Army 'Oh, Boy! That's the Girl!' Propaganda Poster

Historical Propaganda Poster

AI Estimated Value

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$800-1,200

As of June 6, 2026

AI Item Analysis

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This item is a vintage World War I Home Front Salvation Army poster, measuring approximately 30 inches by 40 inches. The poster's primary image features two figures: a smiling Salvation Army 'lassie' in the background, holding a tray laden with what appear to be baked goods (likely donuts, a known Salvation Army comfort item during the war), and a joyous soldier in the foreground, wearing a helmet and holding a donut to his mouth. The soldier's expression is one of extreme happiness and contentment, emphasizing the positive impact of the Salvation Army's efforts. The color palette is vibrant, with blues for the sky, earthy tones for the uniforms and landscape, and a bright red for the 'Salvation Army' text, drawing immediate attention. Text prominently displayed includes 'Oh, Boy! that's the Girl!', 'THE SALVATION ARMY LASSIE', 'Keep Her on the Job', and 'UNITED WAR WORK CAMPAIGN'. There is also a date 'NOV. 11-18 1918', which strongly suggests its issuance immediately following the armistice, positioning it as both a wartime and post-war fundraising or celebratory piece. The poster's condition appears to be relatively good, though typical signs of age, such as slight discoloration, minor creasing, or edge wear, might be present, particularly given its historical context and potential display. The illustrations are characteristic of early 20th-century graphic design for public campaigns, focusing on emotional appeal and clear messaging. The craftsmanship is indicative of mass-produced lithography or similar printing methods of the era. No specific maker's marks or signatures are clearly discernible from the provided image.

AI Appraisal Report

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Upon examining the WWI Salvation Army 'Oh, Boy! That's the Girl!' Propaganda Poster, measuring 30" x 40", I find it to be a compelling piece of Home Front history. The vibrant color palette and emotionally resonant imagery, depicting the Salvation Army 'lassie' and a joyful soldier, clearly communicate its wartime and post-armistice message of support and fundraising. The text 'NOV. 11-18 1918' strongly dates its issuance, cementing its historical context right at the close of hostilities. Based on the description, the poster appears to be in relatively good condition, consistent with its age. Minor creasing, edge wear, and slight discoloration are expected for a piece of this vintage that likely saw public display. Such signs of age are generally accepted as part of its historical patina for an item of this type. The graphic design is characteristic of early 20th-century public campaigns, focusing on strong emotional appeal and clear messaging, indicative of mass-produced lithography. In terms of market conditions, WWI propaganda posters, especially those with strong visual appeal and clear historical significance like this one, maintain consistent demand. Comparables for well-preserved, iconic WWI posters can range significantly based on rarity, condition, and subject matter. The 'donut girl' theme is particularly notable and beloved, adding to its desirability. Rarity for this specific poster is moderate; while not unique, well-preserved examples like this are not commonplace. Factors significantly impacting value include its good apparent condition, compelling imagery, and precise historical dating. The emotional connection to the 'Salvation Army lassie' and the soldier's joy also enhances its value to collectors. My assessment of authenticity is based purely on the provided image and description. The style, content, and documented date align perfectly with known WWI Salvation Army propaganda from that period. However, full authentication requires in-person examination to verify paper quality, printing techniques (e.g., lithographic dots), and to detect any signs of restoration or reproduction. Provenance documentation, if available, would further strengthen authenticity. Without physical inspection, I cannot definitively rule out the possibility of a high-quality reproduction, though visual cues strongly suggest originality.

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