AI Appraisal Estimate

AI-generated estimates · not official valuations

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Submitted item photo
Submitted photo · June 25, 2026

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AI analysis below

AI appraisal

AI analysis & estimate

AI-Generated · Verify before acting

Everything below is generated by AI for informational purposes only. AI can make mistakes — the AI may misidentify items or misattribute them (artist, maker, brand, designer, origin, era). This is not an official valuation and should not be used for insurance, sale, tax, estate, legal, or lending purposes — or any decision requiring a certified appraisal. It is not an authoritative claim about any person, brand, or rights holder — do not share or rely on it as a factual statement about a third party. Always consult qualified professionals before making financial decisions.

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AI Identification

·Not independently authenticated·Verify before acting

Matchbox Collectibles 'Tis the Season' Coca-Cola Peterbilt 18-Wheeler Die-Cast Replica

Die-Cast Collectibles & Advertising Memorabilia

AI Estimated Value

·Not an official valuation·Verify before acting

$45.00-$65.00

As of June 25, 2026

AI Item Analysis

·AI can make mistakes·Verify before acting
This item is a highly detailed die-cast model of a Peterbilt 18-wheeler semi-truck, specifically the 'Tis the Season for Coca-Cola' holiday edition produced by Matchbox Collectibles. The tractor unit is finished in classic Coca-Cola red with chrome-colored accents on the exhaust stacks, fuel tanks, and wheels. It features a detailed cab with the iconic Santa Claus graphics on the door. The matching trailer is also red, prominently displaying the white 'Coca-Cola' script alongside a large-scale graphic of Haddon Sundblom’s classic illustration of Santa Claus enjoying a bottle of Coke. The construction utilizes high-quality die-cast metal for the body and likely plastic for finer details and the trailer interior. Based on the documentation, this is an officially authorized limited edition merchandise from the late 1990s or early 2000s. The item is presented in its original retail packaging, nestled in a custom-fit styrofoam insert and wrapped in protective tissue paper. Included is a formal Certificate of Authenticity (COA) signed by the Director of Matchbox Collectibles, certifying its status as an official replica. The condition appears to be 'new in box' (NIB), showing no visible signs of wear, paint chipping, or sun fading, preserving the high-quality craftsmanship and vibrant color saturation typical of collectible-grade models.

AI Appraisal Report

·AI can make mistakes·Verify before acting
I have conducted a visual examination of the Matchbox Collectibles Coca-Cola Peterbilt 18-Wheeler. The item appears to be in 'New in Box' (NIB) condition, preserved within its original styrofoam and protective tissue. The paint exhibits high luster with no visible micro-stress fractures or zinc pest, which can occasionally affect die-cast models of this era. The accompanying Certificate of Authenticity (COA) provides a strong baseline for provenance, linking the piece to the late 1990s Matchbox Collectibles premium line. The current market for Coca-Cola advertising memorabilia remains stable; however, mass production by Matchbox during the 1990s ensures a relatively high supply compared to earlier vintages. Similar 'Tis the Season' models have recently yielded prices in the $40 to $70 range on the secondary market. The presence of the original box and COA places this specific unit at the higher end of that spectrum. The Haddon Sundblom Santa Claus imagery remains the primary driver of desirability for cross-collectors of both trucking replicas and soda memorabilia. Limitations: This appraisal is based strictly on photographic evidence. A physical inspection is required to confirm structural integrity, specifically the plastic-to-metal bond areas and potential fatigue in the axle assemblies. For definitive authentication, I would need to verify the hologram or serial number on the COA against manufacturer archives and inspect the underside for the official Matchbox/Mattel stamping. Scientific testing is generally not warranted for items of this value, but an olfactory test would be necessary to ensure the item has been stored in a smoke-free/climate-controlled environment, as scent significantly impacts the resale value of boxed collectibles.

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