AI identification & appraisal estimate

plush polar bear toy in the style of a promotional collectible

This name is the AI's identification of the item — it may be incorrect.

Submitted photo of plush polar bear toy in the style of a promotional collectible
Photo submitted by the user — not generated by AI

User's notes

Coca Cola bear (tag says “CocaCola Company”

These notes were written by the person who submitted this item. Appraiser.AI has not verified them, and the AI's identification and estimate may rely on them.

AI Estimated Value

Not an official valuation

$15-30

AI estimate as of July 31, 2026 · verify with a professional before acting

AI-Generated · Verify before acting

Everything on this page is generated by AI for informational purposes only. AI can make mistakes — the AI may misidentify items or misattribute them (artist, maker, brand, designer, origin, era). This is not an official valuation and should not be used for insurance, sale, tax, estate, legal, or lending purposes — or any decision requiring a certified appraisal. It is not an authoritative claim about any person, brand, or rights holder — do not share or rely on it as a factual statement about a third party. Always consult qualified professionals before making financial decisions.

This analysis also relies on unverified notes provided by the user, which may be incomplete or inaccurate and could affect the result.

Read the full disclaimer

AI Item Analysis

This physical item is a soft, stuffed plush toy shaped like a polar bear, depicted in a seated position. The toy is constructed from a short white synthetic fabric or plush material that appears clean and soft to the touch. It features stitched details, small rounded ears, dark brown plastic safety eyes, and a black stitched or plastic nose. The overall construction appears to be machine-sewn with standard plush toy manufacturing techniques, displaying average to good commercial quality. The visible condition of the plush appears generally clean with no obvious staining, tears, or major structural wear visible in the image. A small fabric tag is partially visible near the base of the toy, featuring printed text that appears to bear lettering consistent with promotional merchandise, though the full text is partially obscured. The owner supplies the context that this is a 'Coca Cola bear' with a tag reading 'CocaCola Company'; however, this user-supplied attribution is unverified from the photo alone and requires physical inspection. Hedged language is used in the item name because visual inspection alone cannot verify the exact manufacturer, licensing agreements, or production year without examining tags and stitching in person. Based on stylistic features and common promotional items, the piece appears to be consistent with late 20th-century or early 21st-century promotional plush toys, though such an estimate remains unverified and subject to in-person expert authentication.

AI Appraisal Report

Based on what I can see in the provided image, this plush toy is a soft, stuffed polar bear in a seated position, constructed from a short white synthetic plush material with dark brown plastic safety eyes and a black nose. Per user submission: attributed to the 'CocaCola Company' based on a partially visible tag. I cannot verify this attribution from a photo alone, as visual inspection is insufficient to check for licensing details, specific manufacturing tags, or production years. This appraisal assumes the owner's claim regarding the branding is correct. Assuming the attribution is correct, comparable promotional plush merchandise from late 20th-century corporate campaigns typically trades in the $15-30 range on the secondary market, driven largely by nostalgic appeal and brand-related collecting trends. However, if the item turns out to be a generic unbranded replica, a reproduction, or made 'in the style of' promotional giveaways without actual corporate licensing, the value would likely drop significantly to the $5-10 range typical of common thrift-store plush toys. To move beyond a working assumption, I would need physical inspection of the tags, stitching quality, and materials, alongside potential provenance documentation or expert appraisal to confirm whether this piece was officially produced by the attributed company.

Keep exploring

More plush toys appraisals

Get your items appraised

Instant AI-powered appraisal estimates from a photo

Browse More Appraisals