William Hylton Long Lunch Just Do It 48x48 Original Appraisal

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William Hylton, 'Long Lunch, Just Do It.' (48x48 original)
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William Hylton, 'Long Lunch, Just Do It.' (48x48 original)

This is a large-format contemporary painting by artist William Hylton, measuring 48x48 inches, executed in a mixed media style on a rigid substrate like canvas or board. The central motif of the artwork strongly resembles an iconic cigarette pack design, specifically a Marlboro package, but is cleverly recontextualized with branded elements. The prominent central area features a vibrant pink section at the top, a white triangular peak, and a larger white lower section. Within the pink band, the phrase 'FILTERED COMPANY' is inscribed in a simple, sans-serif font. The peak of the white triangle features the distinctive black Nike 'swoosh' logo. Below this, the phrase 'Long Lunch' is presented in a bold, stylized serif font, reminiscent of classic tobacco branding, followed by 'JUST DO IT.' in a smaller, modern sans-serif typeface, directly appropriating Nike's famous slogan. The entire central image is bordered by a band of light, almost off-white, with a faint pinkish undertone. This border is adorned with rows of evenly spaced, multi-colored polka dots, exhibiting a wide spectrum of hues including red, orange, yellow, green, blue, purple, brown, and various pastel shades. The background appears to be rendered with visible brushstrokes and some texture, suggesting the use of acrylics or similar paints. The edges of the artwork, particularly the outer black frame, are sharp and well-defined, although the internal white and pink sections show a slight painterly unevenness, contributing to its handmade aesthetic. A very small signature, possibly 'Hylton', can be seen in the bottom right corner, suggesting either the artist's name or a stylistic mark. The overall condition appears excellent, with no visible damage or significant wear observed. The piece exemplifies pop art or neo-pop art with its appropriation of commercial branding and cultural commentary, likely dating from the 21st century given the contemporary nature of the brands and artistic style.

Estimated Value

$4,000 - $6,000

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