Wheaties Cereal Appraisal

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Vintage Michael Jordan Wheaties Cereal Box (Collector's Edition)

This is an original 18 oz (510g) collector's edition Wheaties cereal box featuring NBA legend Michael Jordan, manufactured by General Mills. The box dates back to the early 1990s, specifically commemorating Jordan's first 'three-peat' championship era. The front panels feature the iconic orange Wheaties logo at the top with a prominent color photograph of Michael Jordan in his red Chicago Bulls jersey holding a basketball above his head. A secondary monochrome image of Jordan in action is visible in the background. The text 'COLLECTOR'S EDITION' is displayed on a red ribbon graphic at the bottom. The box is currently preserved within a rigid, clear plastic protective display case, which has helped maintain its structural integrity. Regarding condition, the box appears to be in 'box flat' or unopened condition, showing very sharp corners and minimal edge wear, though there is some slight surface scuffing visible on the plastic case rather than the cardboard itself. The colors remain vibrant with little to no UV fading. There are no visible tears, crushes, or water stains on the front-facing panel. This item holds significant cultural and sports memorabilia value due to Jordan's massive impact on the game and the iconic status of the Wheaties athlete endorsement brand.

Estimated Value

$400 - $600

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