Vegemite Isnack 20 Name Me Promotional Jars Appraisal

Vegemite iSnack 2.0 and Name Me Promotional Jars

This lot consists of two 145g clear glass jars of Vegemite spread, representing a significant moment in Australian marketing history from 2009. The first jar features the controversial 'iSnack 2.0' branding, a short-lived name for a blend of Vegemite and cream cheese (later renamed Cheesybite). The second jar bears the 'NAME ME' placeholder label used during the public naming competition. Both jars feature the iconic red, yellow, and black color palette, secured with red metal twist-off lids that include 'REFRIGERATE AFTER OPENING' instructions in yellow text. The labels are made of glossy wrap-around plastic, displaying the Kraft logo within the Vegemite diamond. The iSnack jar shows the specific product title in a modern sans-serif font with a yellow '2.0', while the companion jar has a handwritten-style 'NAME ME' font over a dotted line. The jars appear to be in excellent collector's condition with minimal scuffing to the labels and no visible denting to the lids. These items serve as physical artifacts of a famous branding misstep, making them desirable to collectors of advertising memorabilia and Australian cultural history. The weight of 145g NET is clearly marked on the upper right of the labels. Given their release in 2009, they are in remarkably well-preserved state, holding significant nostalgic and niche market value.