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Vintage 1982 Hardee's Smurf Promotional Glasses Set

This is a set of three vintage collectible juice glasses featuring the 'Smurf' characters, produced for a 1982 Hardee's fast-food promotional campaign. Each glass is constructed of clear, machine-molded glass with a rounded, weighted base typical of juice tumblers from the early 1980s. The glasses feature highly detailed, multi-colored applied color labels (ACL) or silk-screened graphics. The illustrations depict various Smurf characters in festive, party-like settings with cakes, balloons, and musical themes, using a palette of bright blue, red, yellow, and green. Specifically, the graphics include Papa Smurf and other characters engaged in celebration. Small white text near the base of the graphics indicates the copyright by Peyo/SEPP 1982, often accompanied by the 'Hardee's' logo and manufacturing marks like 'Libbey' or 'L' in the glass casting. The condition appears to be very good to excellent, with the graphics showing vibrant color saturation and minimal 'clouding' or fading, which often occurs from high-heat dishwashing. There are no visible chips, cracks, or heavy scratching on the glass surfaces. These items are iconic examples of early 80s pop culture marketing and were originally released as weekly premiums.

Estimated Value

$15 - $30

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