Longines Advertising Appraisal

Framed Longines Aline Presentation Watches Advertising Display

This item is a framed display piece, likely intended for advertising or promotional purposes. The overall dimensions appear to be approximately 10-14 inches in height and 8-10 inches in width. It features a main central image, an oval-shaped portrait of a woman, possibly a queen or empress, wearing a prominent jeweled crown and elegant attire. The portrait itself has a soft, somewhat faded appearance, suggesting it might be a print or a miniature painting that has aged, with some visible pixelation or dot patterns if closely inspected from a digital image. The colors in the portrait are muted, dominated by blues, yellows, and white, with the skin tones rendered in pale hues. The central oval portrait is set within a rich, dark red velvet or velour backing, which fills the majority of the frame's interior. This velvety material shows some signs of wear, including possible indentations or slight crushing of the pile, particularly around the edges and in the upper section. Above the portrait, embossed or applied in a lighter, contrasting color (possibly metallic silver or gold thread/paint against the red velvet), are the words "Longines Aline Presentation Watches" in a decorative, cursive script. The text's legibility is good, but the texture of the letters is not entirely clear from the image. The entire display is enclosed in a wooden frame with a gilded or gold-painted finish, showing classic decorative molding. The finish on the frame appears somewhat distressed or antique, with possible areas of rubbing, minor chips, or patina loss, revealing a darker underlay in places. There are no immediate signs of significant damage to the glass (if present) or the frame's structural integrity, but typical age-related wear is evident. The craftsmanship appears to be commercial grade, designed for display, possibly from the mid-20th century, given the style of the frame and the type of advertising. The combination of royal imagery with a watch brand suggests a historical or aspirational marketing theme.