Elvira Appraisal

Elvira, Mistress of the Dark Coors Light Halloween Cardboard Standee

This item is a life-size or near life-size cardboard standee featuring Elvira, Mistress of the Dark, promoting Coors Light beer for Halloween. The standee depicts Elvira in her iconic black, low-cut, floor-length gown with a high slit, revealing one of her legs. Her signature voluminous dark hair and dramatic makeup are prominently displayed. She is shown holding a serving tray with a bottle of Coors Light and two glasses of beer. Behind her, a large yellow circular graphic with 'Coors LIGHT' in a stylized red script and 'HALLOWEEN THE OFFICIAL BEER OF' in green and white text is visible, indicating its promotional nature. The standee is constructed from printed cardboard, cut out to Elvira’s silhouette and the Coors Light logo. The colors are vibrant where visible, with Elvira's pale skin and red lipstick contrasting her black attire and hair, and the bright yellow and green of the beer branding. Condition-wise, significant wear is apparent. The bottom portion of the standee, particularly the base and Elvira's lower legs/feet, shows considerable damage, including creasing, tearing, and loss of cardboard material. The overall surface appears somewhat scuffed and dirty, consistent with age and possible prolonged storage or display. There is some discoloration or fading visible on parts of the print, and the edges are rough from cutting and handling. The standee likely features a folded-out easel back for self-standing, characteristic of promotional displays of this type, though this is not fully visible in the image. This type of promotional material was common in the late 20th century, suggesting an estimated age from the 1980s or 1990s, aligning with Elvira's peak popularity and classic Coors Light promotional campaigns. The quality is typical for mass-produced cardboard advertising, designed for temporary use rather than long-term durability. Unique aspects include the combination of a recognizable pop culture icon with a major beverage brand for a specific holiday promotion.