Collectible Beer Tray Appraisal

Vintage Genesee Light Beer 'On Tap' Bar Tray

This is a round, shallow bar tray or serving tray, likely made from a cast metal, possibly aluminum or a pewter-like alloy, given its appearance and the typical materials for such items. The tray has a metallic, silver-grey finish, which appears somewhat dulled and oxidized with age, indicating a vintage piece. The central design is deeply embossed with the words 'ON TAP' prominently displayed at the top, followed by 'Genesee' in a distinct, bold, rounded font, enclosed within an elongated oval shape. Below this, 'LIGHT' is embossed, with 'BEER' in smaller letters directly underneath it. The background of the central embossed area is a darker, textured grey, providing contrast to the raised, polished-looking text. The outer rim of the tray features a decorative border. On either side, approximately at the 3 o'clock and 9 o'clock positions, are stylized images of wheat stalks. At the 12 o'clock and 6 o'clock positions, there are ornate scrolled designs, possibly depicting hops or another botanical motif associated with brewing. The overall condition shows significant wear consistent with use and age, including scratches, scuffs, and areas where the finish is worn or tarnished, particularly in the central 'ON TAP' section. There is no visible maker's mark or signature on the front, but such items often have marks on the underside. Its style suggests it dates from the mid-to-late 20th century. The craftsmanship appears to be functional and robust for bar use, rather than fine art. This item serves as promotional advertising for Genesee Light Beer.