Beer Logo Appraisal

Busch Beer Mountain Logo Belt Buckle or Emblem

This item is an ornamental plaque or emblem, likely functioning as a belt buckle or an attached sign/logo. It features the 'BUSCH' brand name prominently displayed. The overall shape is a decorative escutcheon or cartouche, characterized by its ornate, curvilinear edges with scroll-like elements at the corners. The background is a vibrant blue, appearing to be an enamel or resin inlay, with horizontal striations that give it a textured or layered effect, possibly representing sky or water. Overlaid on this blue background is a series of stylized mountains in shades of gold and off-white/cream, suggesting snow caps or glacial peaks. The word 'BUSCH' is rendered in bold, red, capital letters with a slightly serif font, positioned over the lower portion of the mountains. The entire design is encased in a metallic frame, which appears to be brass or a brass-plated metal, exhibiting a rich golden hue with some areas showing a darker patina, particularly in the recessed areas and along the edges, indicating age and handling. The craftsmanship appears to be good, with crisp lines and clear color separation. There are some minor visible condition issues, including light surface scratches on the gold metallic areas and potentially some wear to the blue enamel background, though it remains largely intact. The item carries a classic, possibly vintage, aesthetic, likely from the mid-to-late 20th century, consistent with brewery advertising memorabilia of that period.