Art Decal Appraisal

Vintage 'Canada Decal' Souvenir Transfer - Echo Lake, B.C. Fishing Scene

This item is a vintage 'Canada Decal' souvenir transfer, likely a water-slide or rub-on decal, presented on its original blue backing paper. The overall dimensions appear to be small, suitable for a souvenir, perhaps around 3x4 inches based on the hand holding it. The central image depicts a cartoon-style illustration of a smiling fisherman in a red shirt and yellow hat, sitting in a boat, proudly holding up a large, speckled fish (possibly a salmon or trout). The background features a serene lake scene with evergreen trees and what appears to be part of a 'CANADA' banner in yellow behind the figure. Below the main image, the location 'ECHO LAKE, B.C.' is printed. The decal is presented on a blue border that contains text. At the top, 'CANADA DECAL' and 'SOUVENIR TRANSFER' are printed in white lettering, with a small rooster-like logo, indicative of the manufacturer or brand. In the top right corner, a white circle with a '25' written in black suggests a price of 25 cents. At the bottom edge of the blue border, smaller white text reads 'CAR WINDOWS • COLLECTORS • LUGGAGE', indicating intended applications for the decal. The condition appears to be relatively good for its age, with some slight corner wear visible on the blue backing. The colors of the illustration remain vibrant and clear, suggesting it has been stored well, away from direct sunlight or excessive handling. There are no obvious tears, creases, or major damage to the decal itself. The '25' marking appears to be handwritten, possibly in grease pencil, adding a unique, almost ephemeral touch to its historical context. This item dates likely from the mid to late 20th century, possibly the 1960s or 1970s, given its style and the typical pricing for such souvenirs during that era. Its quality is consistent with mass-produced tourist memorabilia of the period, designed to be visually appealing and easily transportable.