Hand-Knotted Serapi Heriz Style Persian Area Rug

This is a large-format hand-knotted area rug featuring the iconic Serapi Heriz design aesthetic, likely originating from Northwest Persia or a high-quality Indian workshop following these traditional patterns. The rug is characterized by a central oversized double-medallion with geometric 'stair-step' serrations, rendered in a palette of terracotta red, navy blue, ivory, and sage green. The field is densely populated with stylized floral and geometric motifs, including diamond-shaped rosettes. Its border structure is complex, featuring a large primary ivory-ground border with alternating palmette and vine scrolls, flanked by multiple decorative guard borders. Based on the construction, it appears to be made of high-quality wool pile knotted onto a cotton foundation. The rug shows a low-to-medium pile height consistent with mid-20th-century production (circa 1950-1970). Condition-wise, the rug exhibits even wear across the center field, with no immediate signs of structural damage or significant staining, though it shows light sun-fading in the lower-right quadrant which is typical for organic dyes in residential settings. The craftsmanship is evident in the crispness of the geometric linework and the harmonious distribution of the complex decorative elements.